"Discover silk as you’ve never seen it before. You’re invited to an unforgettable, immersive experience that will exhilarate your senses!" - Hermes
by Ariadne Rojas
(Photo Credit: Ariadne Rojas)
We are all familiar with the printed scarf trend going on this year and let me tell you is here to stay. This fall, Hermès has launched “The Carré Club”, giving new generations the opportunity to explore the creative process behind the carré (their iconic silk scarfs) and the best part is that it’s totally free and open to the public. The pop-up launched in New York City on September 13thand it’s currently in Toronto this weekend from September 28ththrough September30th. The event is taking place in 151 Bloor Street west and will be open from 11:00 am to 7:00 pm.
Attendees will be able to experience the creative process engaging in different stations. Once you enter the event you will be welcomed by the concierge in the “Carré Click and Check” station to check you in, receive the membership card and to take your pictures wearing selected Hermès scarfs to capture the moment. Then you will find the “Carré Studio” where you will witness Hermès Carré designers in the process of creation. In this station you can also get your own scarf piece hand-printed by Gianpaolo Pagni, have your portrait sketched by Cyrille Diatkine and get your own tag by Kongo. After this, you can relax in “Carré Café” where you can grab drinks and snacks, listen to live music, meet new people and get amazed by the incredible scarf painted floor. And if you are a Carré addict you can discover their limited-edition scarves at “Carrémania”.
(Photo Credit: Ariadne Rojas)
But what makes these scarfs so special?
According to Style South China Morning Post Newsletter, Their raw silk is carefully curated from a Brazilian mill and the process to turn the raw thread into a 100 to 150 meters long rolls of print-ready silk takes 3 months. The whole process includes transferring the unique designs into silk each season, which takes from 400 to 600 hours to engrave a scarf highlighting 30 different colors to 1000 to 1500 hours for a more complex design and the last stage of the production, called “roulotté”, where silk thread of an identical color of the scarf is sewed to the borders in order to create the unique edges of the carré.
Incredible softness and high-end quality are just some of the perks of buying an Hermès Carré. With this piece of accessory not only you will have a high-end historic classic on your closet but you will also have a timeless investment. Unlike the mass-produced ones, Hermès scarfs are hand-made and carefully produce, they will never go out of style, you can use it in ways you can’t imagine to give a twist to your outfit without much effort and they are made to last a lifetime with the proper care.
If you are a scarf addict or just curious about this trend, you should definitely check out the pop-up this weekend to get more insights and let yourself get carrè’d away in the world of classiness and style.
And if you are still having some doubts on how to actually wear a scarf and how will it give a different look to your everyday outfit? Don’t worry here are some tips from the Who What Wear and Lifestyle Asiablog to get you started.